Innovation: World’s Largest Ophthalmic Conference

Over 28,355 attendees including Physicians, Healthcare Professionals and over 585 exhibiting vendors participated in American Academy of Ophthalmology’s AAO 2016 which is the world’s largest ophthalmic conference showcasing innovative technology, products and services.


Doctors said they look forward to attending the annual conference to gain the relevant insights necessary to make the right decisions. We collected a few quotes from attendees below.


Quotes from Attendees:


“Being well informed on the latest advancements allows me improve the quality of care we deliver to our patients, Chicago based MD”


“We always try to implement 2-3 things that we can take back to continuously improve and innovate within our practice, California based Practice Manager.”


Exhibition Floor Excitement:

Thousands of healthcare professionals flooded the expansive exhibition floor of Chicago’s McCormick Place. Excitement was in the air reflecting the event’s theme of innovation. We met with many of the Doctors in between technology pavilion sessions, continuing education sessions (CE), peers, and EyeMD EMR newest platform demonstrations.


Marketing Positive Patient Experience:

Testimonial Tree provided educational sessions about delivering great patient experiences and increasing patient referrals. We received a lot of questions about assessing patient experience through surveys for MIPS quality measures/activities, and how Physicians can overcome negative online reviews on sites like Yelp or Google. We couldn’t have been more excited to meet Doctors who were looking for new innovative marketing strategies to implement in 2017.

We shared how to market positive patient experiences and turn them into referrals and future positive experiences.


Top 10 Ophthalmology Marketing Questions:

  1. How can I get more positive patient ratings, reviews?
  2. How should we respond to negative online reviews?
  3. What’s the best place on my website to feature patient testimonials?
  4. How can we improve patient satisfaction?
  5. What should we know about HIPAA and social media?
  6. What’s the best length for patient survey?
  7. What questions should we ask to assess patient experience for MIPS?
  8. What strategies will help me be found in Google, Bing & Yahoo search engine results (SERP)?
  9. How can I make my website more mobile friendly?
  10. What is a content marketing strategy and why is it important to Doctors?


Top Eye Doctors stopped by to get a preview of the new EyeMD EMR platform and enhancements included in the latest release. It was amazing to see so many Doctors staying well after the exhibitor showroom closed to participate and connect with peers.


Thank You!

We’d like to express our gratitude to the team at EyeMD EMR Healthcare Systems. I’ve included a few pictures below from AAO 2016 which was held October 15-18, 2016 at McCormick Place Chicago, IL. We look forward to seeing many of you at next year’s event in AAO 2017 New Orleans.


Additional Reading:

Eye Doctors Have New Solution for Increased Customer Feedback and Online Reputation Management Support
3 Surprising Ways Patients Use Online Medical Reviews of Doctors
4 Things Your Practice Needs to Know About Facebook Changes

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