Chief Marketing Officers plan to increase their spending and efforts in influencer marketing to generate sales online. Best consumer brands rely on social media personalities to educate, engage and spread word-of-mouth (WOM) to influence purchasing decisions.
Over 200 people attended WOMMA Talk Tour 2016: Talk Influence Chicago event. They brought together the world’s leading consumer brands, agencies, marketers, technology providers and influencers to learn the latest strategies, exchange how-to-advice and share insights into key trends. The annual event is organized by Word of Mouth Marketing Association (WOMMA) and event hosted at Google Chicago offices located in the trendy Fulton Market neighborhood.
Testimonial Tree was excited to learn marketing trends and share insights with our customers. We can’t be more excited to roll out new influencer enhancements to our platform to help our customers build trust, credibility and increase word-of-mouth on social media.