Customer reviews and testimonials are the new word of mouth!
Brian Olitsky, DMD of Smile Design, has put the buzz about the impact of online reviews to the test. He’s integrated Testimonial Tree’s review software which easily plugs into his practice management software. Once he selected the appointment type that automatically sends out a feedback request form to the patient, the reviews started coming in.
Within a few weeks Dr. Olitsky received dozens of wonderful testimonials which not only increased the staff’s moral at his practice but also resulted in referrals from patients that shared their positive feedback on their social networks and other review sites.
Dr. Olitsky’s average of 4.97 star rating attracts new patients.
With Testimonial Tree’s platform, the dentist automatically sends out surveys to specific patients to gain insight on his marketing efforts – not every dentist’s favorite topic.
Within two months of using the automated service he has received 124 survey responses which revealed that the majority of his patients found out about his practice through personal and online word of mouth. Less than 3% of patients heard about Smile Design through traditional advertising such as printed ads and radio.
Dr. Olitsky is proud to say that his surveys reveal that most patients chose him based on his reputation over his practice location. Client satisfaction is key, but you have to ask in order to know.